Ventura Future

17 - 22 April 2018
Milano, Italy

For the 2018 Milan Design Week, Ventura Projects found a new destination: Ventura Future!

The project took place in three exceptional locations in the Loreto district: firstly, the doors of Loft, a beautiful Milanese gallery space, and FuturDome, the former meeting place of the Futurist movement, showcased the future epoch of design. Secondly, there will be the former pharmacy faculty of Viale Abruzzi, an ancient building with an early-century residency style where former students left traces of their labors - students, whom we also welcomed as exhibibtors to share with the public the visions of next generation designers.

Line up

In light of the first edtion of Ventura Future we are proud to present the 82 exhibitors who have showcased their vision on the Future within 3 buildings

We have hit exciting times in design history, wherein the world is increasingly embracing the ability of designers to think outside of conventional structures and produce radical solutions. Distinctions between the traditional disciplines are becoming less clear, demonstrating that cross-practice between designers, technologists, engineers and analytics is shaping better outcomes. From big data to complex networks, from resource management to health care issues - Ventura Future accommodated it all!

View the complete list of exhibitors:

Partners

Ventura Future is proud to work with selected partners.

FuturDome is a housing museum aiming at nurturing emerging international talents and providing a home for pioneer creative thinkers. A territory, where contemporary arts and disciplines become an integral part of daily life, with the aim to engage unpublished projects in direct contact with a historical atmosphere. 

Health and Happiness

Designing to Keep Healthy

In order to maintain a well functioning, affordable, humane health care system, we should consult the new generation, who have the incentive to tackle its problems with fresh and experimental ideas. For ‘HH. A Dutch Design Vision about Health and Happiness’, Ventura Future, with the support of the Dutch Embassy in Italy, selected seven designers to present projects securing medical progress: Johan ViladrichNienke HelderGerjanne van GinkTamara Hoogeweegen,  Alissa ReesRebekka Evita Strenk and  Aurore Brard. The presentation ranged from practical solutions for patients on a daily base to reflections on health, wellbeing and human life.