Ventura  Projects are carefully curated design events in major design hotspots like Milan, New York and Dubai with a specific focus on international contemporary design – both by upcoming designers as well as by established brands and labels.

After a successful first edition, Ventura Future returns to Milan Design Week (9-14 April 2019) at a brand-new central location. This Milan Design Week we'll present 83 exhibitors at the second edition of Ventura Future.

We will also return to the vaults next to Milan's central station for the 3rd edition of Ventura Centrale. With the impressive and overwhelming design experiences – an essential stop on your Milan Design Week itinerary. Ventura Centrale has expanded over the years and in 2019 we'll present 17 installations in 16 warehouses.

And there is more good news because we are going to the Middle East and New York again. The third edition of Ventura New York in May 2019 and the second edition of Ventura Dubai in September 2019 are set in motion. Interested? Contact us!

Interested in all our Ventura Projects? Stay up to date by signing up to our Ventura Projects newsletter and get in touch with us anytime with questions, ideas for collaborations or just to say hello.


Latest news

Ventura Centrale and Ventura Future 2019

Ventura Centrale and Ventura Future 2019: Announcing All Exhibitors

29 March 2019

As Milan Design week (9-14 April) is getting closer, it is our great pleasure to provide you with a complete list of what you can expect from both Ventura Centrale and Ventura Future. At Ventura Centrale you will be blown away by 17 majestic installations by renowned international companies, design labels and studios. At Ventura Future - in partnership with BASE Milano - you can enjoy a selection of 83 international designers, creative studios, academies and labels presenting revolutionary, innovative and ground-breaking design focused on future visions. View the full list of exhibitors of Ventura Centrale and Ventura Future, or click on the images below. Make sure you don’t miss anyone and scroll all the way down for a complete overview.

Ventura New York - the Dutch edition 2019

Ventura New York - the Dutch edition returns to NYCxDESIGN

22 March 2019

NEW YORK – Ventura Projects is pleased to announce the third edition of Ventura New York - the Dutch edition, taking place May 19-22, 2019 at the International Contemporary Furniture Fair (ICFF) during NYCxDESIGN. After successful editions in 2016 and 2017, the upcoming exhibition will present 17 designers, studios and brands with a specific focus on Dutch contemporary design.

Ventura Future 2019

Introducing the Ventura Future 2019 Exhibitors: Part II

20 March 2019

Now less than a month away, Ventura Future (9 - 14 April, 2019) is pleased to highlight a few more names from its long list of exhibitors. In April, Ventura Future will be the place where designers will question the role of identity and culture in contemporary design. It also serves as a laboratory where students from 18design academies all over the world will showcase their take on the future of the planet. It will be home to a handful of the best returning exhibitors. And it is the breeding ground for striking advancements in biotechnology.

Ventura Centrale 2019

17 Design installations you can't miss

13 March 2019

Seventeen impressive, interactive, and thought-provoking exhibits are waiting for you at the third edition of Ventura Centrale (9 - 14 April, 2019). Acclaimed Asian brands such as Yamaha, AGC, DNP, TAKT PROJECT and NOROO Group will tickle the visitors’ sensory palettes with sounds, lights and earthly phenomena. Cosentino, Sky-Frame, ARIA, Weltevree, Lensvelt & Modular, Rapt Studio, CRAMUM and DPOT Modern And Contemporary Brazilian Furniture will show the crème de la crème of design installations. And to give reality a little shake-up, you can drop in at Maarten Baas, Humanscale and FREITAG who will invite you to disconnect, get ergonomic and question bad design. When it’s time to chill, Lavazza and Gufram will be ready to show you some coffee-making magic.


Milano Design Week 2019

Day 7 & 8: It's a wrap!

14 April 2019

All good things comes to an end! We celebrated our 10th anniversary with a record of visitors, a catalogue of amazing reactions and a long list of happy exhibitors. I can easily say these editions of both Ventura Future and Ventura Centrale were a great success!!! During the weekend I hopped into our VIP van to cruise the city. Like everyone at the end of this week, the exhaustion is also getting to me, so having a personal driver was a blessing. I got a little taste of the design bomb that exploded over the city at the exhibitions of Alcova, Isola, Wallpaper, and - unfortunately - only a few more.

Milano Design Week 2019

Day 6: Back to the future

12 April 2019

Back to the future today! After a few days of running around, today I had the time to really spend some quality time with the 83 projects that are on view at Ventura Future. I was thrilled to talk to many of the designers because these projects are so interesting and so thought-provoking that it would be a total waste to rush through them.

Milano Design Week 2019

Day 5: Come rain or shine

11 April 2019

“Five appointments not to miss” “Milan Design Week must see” “Young, fresh and innovative” These are just a handful of quotes about Ventura Centrale and Ventura Future from the media that I woke up to this morning. Journalists are writing so extensively that it’s nearly impossible to keep up and archive. Today I had another two interviews. The media storm is not over, it has only begun!

Milano Design Week 2019

Day 4: Friends, Fries and Future

10 April 2019

To start the day with the sight of queuing visitors at Ventura Centrale and Ventura Future before the doors open in the morning is heartwarming. Another day for people to get inspired by design installations and products of the future! I like! I, myself, am running from meeting to meeting. The first one of the day was with the Singapore Design Council, who I have come to known very well over the years. Then with Architonic, the amazing media platform and partner for many years. And, very excitingly, with the design department of Google.

Milano Design Week 2019

Day 3: It's business time

9 April 2019

It feels already like Friday, but officially the Milan Design Week has only just begun. This morning I gave a guided tour at Ventura Future to members of the Dutch Ministry of Economic Affairs and Ministry of Education, Culture and Science, to the Topteam Creative Industry, and to the Dutch Consulate General of Milan. For several projects both in Milan and in Holland we work closely together with these institutions and it’s always a pleasure to lay out the current design trends. They were especially interested in the bio-design project we organised together with the Dutch Consulate in Milan.

Milano Design Week 2019

Day 2: Press Preview

8 April 2019

No soft launch this year! At 10am sharp the first journalists entered the BASE Milano premises for their first glimpse at Ventura Future. To be followed by the press preview later in the afternoon at Ventura Centrale. It’s like people are taking the first bite of a meal you prepared with so much care. And they say it’s tasty!

Milano Design Week 2019

Day 1: Build Up

7 April 2019

And BOOM, I’ve touched base again! For the 10th time the team and I are about to open two Ventura Projects events at the Milan Design Week. It’s crazy to think that the journey started a decade (a decade!!) ago, in the Lambrate area, with a dozen exhibitors and an untamable ambition. Little did I know that ten years later we would be host to some of the biggest brands such as Yamaha, FREITAG, Cosentino, Lavazza and Gufram and that we would be celebrating design with future talents such as the students of Royal College of Art, Enis Akiev, UNIQKA and Kans op Hagel.

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