Ventura Projects are carefully curated design events in major design hotspots like Milan, New York and Dubai with a specific focus on international contemporary design – both by upcoming designers as well as by established brands and labels.
After two successful editions in 2016 and 2017, Ventura New York - the Dutch edition will return in 2019! From 19 - 22 May 2019 we will be part of International Contemporary Furniture Fair (ICFF) which takes place during the New York Design Week (NYCxDesign).
Come visit us at the ICFF Booth #1827!
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Organisation in Design invites all designers, design studios, brands and labels to apply for the second edition of Ventura Dubai 2019. There are just a few exhibition spaces left, so hurry up if you want to be secured of your spot within this years edition. After a successful first edition, Ventura Dubai will once again return to INDEX on 17-19 September 2019 at Dubai World Trade Centre. Apply before Sunday 12 May!
Ventura Projects looks back on a great second edition of Ventura Future. This year, in collaboration with BASE Milano, the event welcomed 26,000 unique visitors and 90,000 visits. Celebrating a decade of Ventura Projects in Milan, the week brought together everything that the organisation envisioned: forward-thinking projects, young talents, socially engaged design, academy presentations and a curious design audience that embraced the ideas of the future.
Six days, 68,000 visitors, 16 vaults and 17 immersive design installations - the third edition of Ventura Centrale was a big success. The location proved itself as an indispensable stop on the Milan Design Week itinerary, attracting large numbers of design experts, journalists and general public. The historic Magazzini Raccordati tunnels, this year almost doubled in number, housed installations that were interactive, provoked social questions, made the crowds dance, dived into new technologies and materials, and put a smile on the faces of the visitors.
As Milan Design week (9-14 April) is getting closer, it is our great pleasure to provide you with a complete list of what you can expect from both Ventura Centrale and Ventura Future. At Ventura Centrale you will be blown away by 17 majestic installations by renowned international companies, design labels and studios. At Ventura Future - in partnership with BASE Milano - you can enjoy a selection of 83 international designers, creative studios, academies and labels presenting revolutionary, innovative and ground-breaking design focused on future visions. View the full list of exhibitors of Ventura Centrale and Ventura Future, or click on the images below. Make sure you don’t miss anyone and scroll all the way down for a complete overview.
All good things comes to an end! We celebrated our 10th anniversary with a record of visitors, a catalogue of amazing reactions and a long list of happy exhibitors. I can easily say these editions of both Ventura Future and Ventura Centrale were a great success!!! During the weekend I hopped into our VIP van to cruise the city. Like everyone at the end of this week, the exhaustion is also getting to me, so having a personal driver was a blessing. I got a little taste of the design bomb that exploded over the city at the exhibitions of Alcova, Isola, Wallpaper, and - unfortunately - only a few more.
Back to the future today! After a few days of running around, today I had the time to really spend some quality time with the 83 projects that are on view at Ventura Future. I was thrilled to talk to many of the designers because these projects are so interesting and so thought-provoking that it would be a total waste to rush through them.
“Five appointments not to miss” “Milan Design Week must see” “Young, fresh and innovative” These are just a handful of quotes about Ventura Centrale and Ventura Future from the media that I woke up to this morning. Journalists are writing so extensively that it’s nearly impossible to keep up and archive. Today I had another two interviews. The media storm is not over, it has only begun!
To start the day with the sight of queuing visitors at Ventura Centrale and Ventura Future before the doors open in the morning is heartwarming. Another day for people to get inspired by design installations and products of the future! I like! I, myself, am running from meeting to meeting. The first one of the day was with the Singapore Design Council, who I have come to known very well over the years. Then with Architonic, the amazing media platform and partner for many years. And, very excitingly, with the design department of Google.
It feels already like Friday, but officially the Milan Design Week has only just begun. This morning I gave a guided tour at Ventura Future to members of the Dutch Ministry of Economic Affairs and Ministry of Education, Culture and Science, to the Topteam Creative Industry, and to the Dutch Consulate General of Milan. For several projects both in Milan and in Holland we work closely together with these institutions and it’s always a pleasure to lay out the current design trends. They were especially interested in the bio-design project we organised together with the Dutch Consulate in Milan.
No soft launch this year! At 10am sharp the first journalists entered the BASE Milano premises for their first glimpse at Ventura Future. To be followed by the press preview later in the afternoon at Ventura Centrale. It’s like people are taking the first bite of a meal you prepared with so much care. And they say it’s tasty!
And BOOM, I’ve touched base again! For the 10th time the team and I are about to open two Ventura Projects events at the Milan Design Week. It’s crazy to think that the journey started a decade (a decade!!) ago, in the Lambrate area, with a dozen exhibitors and an untamable ambition. Little did I know that ten years later we would be host to some of the biggest brands such as Yamaha, FREITAG, Cosentino, Lavazza and Gufram and that we would be celebrating design with future talents such as the students of Royal College of Art, Enis Akiev, UNIQKA and Kans op Hagel.