Ventura  Projects are carefully curated design events in major design hotspots like Milan, New York and Dubai with a specific focus on international contemporary design – both by upcoming designers as well as by established brands and labels.

After two successful editions in 2016 and 2017, Ventura New York - the Dutch edition returned with 17 Dutch exhibitors in 2019! Last 19 - 22 May 2019 we were a part of International Contemporary Furniture Fair (ICFF) which took place during the New York Design Week (NYCxDesign).

And there is more good news because we are going to the Middle East again. The second edition of Ventura Dubai will take place from 17 - 19 September 2019. You can find more information and the complete line up here.

Interested in all our Ventura Projects? Stay up to date by signing up to our Ventura Projects newsletter and get in touch with us anytime with questions, ideas for collaborations or just to say hello.

Latest news

Ventura Dubai 2019

Ventura Dubai Returns to INDEX

10 July 2019

In partnership with dmg events, Ventura Projects brings the second edition of its much-acclaimed event Ventura Dubai to the Middle East's leading interior design show INDEX, taking place as part of the Middle East Design & Hospitality Week (MEDHW) 2019. From 17 to 19 September 2019, Ventura Dubai will present 31 design brands from across the globe, ranging from novel to iconic.

Ventura New York - the Dutch edition wins for "Best Country" at ICFF’s Inaugural Constellation Awards

Recap Ventura New York - the Dutch edition 2019

13 June 2019

NEW YORK – Ventura Projects is proud to announce the recognition of Ventura New York – the Dutch edition as "Best Country" in the category "Best Country or Contingent" in the International Contemporary Furniture Fair’s (ICFF) inaugural Constellation Awards, presented by Contract Magazine. The 2,500 ft2 exhibition brought together 17 of The Netherlands’ most innovative contemporary designers, studios and brands, both emerging and established, to showcase their typically Dutch approach across many disciplines – textile and fashion, furniture and food, sustainability and bio-design.

Final Call for Entries Ventura Dubai closes 12 May 2019

6 May 2019

Organisation in Design invites all designers, design studios, brands and labels to apply for the second edition of Ventura Dubai 2019. There are just a few exhibition spaces left, so hurry up if you want to be secured of your spot within this years edition. After a successful first edition, Ventura Dubai will once again return to INDEX on 17-19 September 2019 at Dubai World Trade Centre. Apply before Sunday 12 May!

Ventura Future 2019

Ventura Future 2019 Recap: A Decade of Design Adventures

2 May 2019

Ventura Projects looks back on a great second edition of Ventura Future. This year, in collaboration with BASE Milano, the event welcomed 26,000 unique visitors and 90,000 visits. Celebrating a decade of Ventura Projects in Milan, the week brought together everything that the organisation envisioned: forward-thinking projects, young talents, socially engaged design, academy presentations and a curious design audience that embraced the ideas of the future.


Milano Design Week 2019

Day 7 & 8: It's a wrap!

14 April 2019

All good things comes to an end! We celebrated our 10th anniversary with a record of visitors, a catalogue of amazing reactions and a long list of happy exhibitors. I can easily say these editions of both Ventura Future and Ventura Centrale were a great success!!! During the weekend I hopped into our VIP van to cruise the city. Like everyone at the end of this week, the exhaustion is also getting to me, so having a personal driver was a blessing. I got a little taste of the design bomb that exploded over the city at the exhibitions of Alcova, Isola, Wallpaper, and - unfortunately - only a few more.

Milano Design Week 2019

Day 6: Back to the future

12 April 2019

Back to the future today! After a few days of running around, today I had the time to really spend some quality time with the 83 projects that are on view at Ventura Future. I was thrilled to talk to many of the designers because these projects are so interesting and so thought-provoking that it would be a total waste to rush through them.

Milano Design Week 2019

Day 5: Come rain or shine

11 April 2019

“Five appointments not to miss” “Milan Design Week must see” “Young, fresh and innovative” These are just a handful of quotes about Ventura Centrale and Ventura Future from the media that I woke up to this morning. Journalists are writing so extensively that it’s nearly impossible to keep up and archive. Today I had another two interviews. The media storm is not over, it has only begun!

Milano Design Week 2019

Day 4: Friends, Fries and Future

10 April 2019

To start the day with the sight of queuing visitors at Ventura Centrale and Ventura Future before the doors open in the morning is heartwarming. Another day for people to get inspired by design installations and products of the future! I like! I, myself, am running from meeting to meeting. The first one of the day was with the Singapore Design Council, who I have come to known very well over the years. Then with Architonic, the amazing media platform and partner for many years. And, very excitingly, with the design department of Google.

Milano Design Week 2019

Day 3: It's business time

9 April 2019

It feels already like Friday, but officially the Milan Design Week has only just begun. This morning I gave a guided tour at Ventura Future to members of the Dutch Ministry of Economic Affairs and Ministry of Education, Culture and Science, to the Topteam Creative Industry, and to the Dutch Consulate General of Milan. For several projects both in Milan and in Holland we work closely together with these institutions and it’s always a pleasure to lay out the current design trends. They were especially interested in the bio-design project we organised together with the Dutch Consulate in Milan.

Milano Design Week 2019

Day 2: Press Preview

8 April 2019

No soft launch this year! At 10am sharp the first journalists entered the BASE Milano premises for their first glimpse at Ventura Future. To be followed by the press preview later in the afternoon at Ventura Centrale. It’s like people are taking the first bite of a meal you prepared with so much care. And they say it’s tasty!

Milano Design Week 2019

Day 1: Build Up

7 April 2019

And BOOM, I’ve touched base again! For the 10th time the team and I are about to open two Ventura Projects events at the Milan Design Week. It’s crazy to think that the journey started a decade (a decade!!) ago, in the Lambrate area, with a dozen exhibitors and an untamable ambition. Little did I know that ten years later we would be host to some of the biggest brands such as Yamaha, FREITAG, Cosentino, Lavazza and Gufram and that we would be celebrating design with future talents such as the students of Royal College of Art, Enis Akiev, UNIQKA and Kans op Hagel.

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