Ventura  Projects are carefully curated design events in major design hotspots like Milan, New York and Dubai with a specific focus on international contemporary design – both by upcoming designers as well as by established brands and labels.

Ventura Future returns to cultural project BASE Milano from 21 - 26 April during Milan Design Week 2020. Ventura Future is an exhibition area highlighting original, cutting-edge and impactful design. The Call for Entries for Ventura Future is now open. We invites designers, design studios, creative brands, institutions, academies, architects and labels from all over the world to submit their work for the third edition of Ventura Future before 17 November 2019:


Apply now


Ventura Projects currently presents Dutch Design in NYC in collaboration with Colony, the designers’ co-op. The exhibition will be on view until 20 December and features process driven work from seven top Dutch designers. Last May we organised Ventura New York - the Dutch edition  as part of International Contemporary Furniture Fair (ICFF). 
Also, we just rounded off a successful second edition of Ventura Dubai. You can find more information and the complete line-up here.

Stay up to date by signing up to our Ventura Projects newsletter and get in touch with us anytime with questions, ideas for collaborations or just to say hello.

Latest news

Ventura Future 2020

Call for Entries Ventura Future 2020

8 October 2019

Organisation in Design invites design studios and creative brands from all over the world to submit their work(s) for the third edition of Ventura Future. Returning to cultural project BASE Milano from 21 - 26 April during Milan Design Week 2020, Ventura Future is an exhibition area highlighting original, cutting-edge and impactful design. Keen on presenting your work during the biggest design event of the year? Then we're looking for you!

Ventura Dubai 2019

Ventura Dubai 2019 kicks off at INDEX

11 September 2019

Ventura Dubai presents 31 innovative, international and iconic design brands at INDEX in a 1,000 sq m exhibition with a focus on creativity, ingeniousness, craftsmanship and sustainability. Visit us from 17-19 September at the Dubai World Trade Center to admire original and ground-breaking designs, enjoy live performances of high-level craftsmanship and technology, be part of interactive experiences and delve into a sensational scent installation.

New York

Colony x Ventura Projects: Dutch Design in NYC

3 September 2019

Ventura Projects presents Dutch Design in NYC in collaboration with Colony, the designers’ co-op. The exhibition will be on view from 12 September - 20 December at 324 Canal St, 2nd Fl, New York, NY, and features process driven work from seven top Dutch designers; Aleksandra Gaca, Aliki van der Kruijs, Alissa+Nienke, Rick Tegelaar, Studio Jeroen Wand, Studio Kalff and Studio Nienke Hoogvliet. The show was curated collaboratively by Margriet Vollenberg, founder of Ventura Projects, and Jean Lin, founder of Colony.

Ventura Dubai 2019

Ventura Dubai Returns to INDEX

10 July 2019

In partnership with dmg events, Ventura Projects brings the second edition of its much-acclaimed event Ventura Dubai to the Middle East's leading interior design show INDEX, taking place as part of the Middle East Design & Hospitality Week (MEDHW) 2019. From 17 to 19 September 2019, Ventura Dubai will present 31 design brands from across the globe, ranging from novel to iconic.


Milano Design Week 2019

Day 7 & 8: It's a wrap!

14 April 2019

All good things comes to an end! We celebrated our 10th anniversary with a record of visitors, a catalogue of amazing reactions and a long list of happy exhibitors. I can easily say these editions of both Ventura Future and Ventura Centrale were a great success!!! During the weekend I hopped into our VIP van to cruise the city. Like everyone at the end of this week, the exhaustion is also getting to me, so having a personal driver was a blessing. I got a little taste of the design bomb that exploded over the city at the exhibitions of Alcova, Isola, Wallpaper, and - unfortunately - only a few more.

Milano Design Week 2019

Day 6: Back to the future

12 April 2019

Back to the future today! After a few days of running around, today I had the time to really spend some quality time with the 83 projects that are on view at Ventura Future. I was thrilled to talk to many of the designers because these projects are so interesting and so thought-provoking that it would be a total waste to rush through them.

Milano Design Week 2019

Day 5: Come rain or shine

11 April 2019

“Five appointments not to miss” “Milan Design Week must see” “Young, fresh and innovative” These are just a handful of quotes about Ventura Centrale and Ventura Future from the media that I woke up to this morning. Journalists are writing so extensively that it’s nearly impossible to keep up and archive. Today I had another two interviews. The media storm is not over, it has only begun!

Milano Design Week 2019

Day 4: Friends, Fries and Future

10 April 2019

To start the day with the sight of queuing visitors at Ventura Centrale and Ventura Future before the doors open in the morning is heartwarming. Another day for people to get inspired by design installations and products of the future! I like! I, myself, am running from meeting to meeting. The first one of the day was with the Singapore Design Council, who I have come to known very well over the years. Then with Architonic, the amazing media platform and partner for many years. And, very excitingly, with the design department of Google.

Milano Design Week 2019

Day 3: It's business time

9 April 2019

It feels already like Friday, but officially the Milan Design Week has only just begun. This morning I gave a guided tour at Ventura Future to members of the Dutch Ministry of Economic Affairs and Ministry of Education, Culture and Science, to the Topteam Creative Industry, and to the Dutch Consulate General of Milan. For several projects both in Milan and in Holland we work closely together with these institutions and it’s always a pleasure to lay out the current design trends. They were especially interested in the bio-design project we organised together with the Dutch Consulate in Milan.

Milano Design Week 2019

Day 2: Press Preview

8 April 2019

No soft launch this year! At 10am sharp the first journalists entered the BASE Milano premises for their first glimpse at Ventura Future. To be followed by the press preview later in the afternoon at Ventura Centrale. It’s like people are taking the first bite of a meal you prepared with so much care. And they say it’s tasty!

Milano Design Week 2019

Day 1: Build Up

7 April 2019

And BOOM, I’ve touched base again! For the 10th time the team and I are about to open two Ventura Projects events at the Milan Design Week. It’s crazy to think that the journey started a decade (a decade!!) ago, in the Lambrate area, with a dozen exhibitors and an untamable ambition. Little did I know that ten years later we would be host to some of the biggest brands such as Yamaha, FREITAG, Cosentino, Lavazza and Gufram and that we would be celebrating design with future talents such as the students of Royal College of Art, Enis Akiev, UNIQKA and Kans op Hagel.

Mailing list

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