After 10 successful editions and while fully prepared for the 11th edition of Ventura Projects during Milan Design Week 2020, Ventura Projects is unfortunately no longer feasible. Both Ventura Centrale and Ventura Future had to be cancelled due to the global COVID-19 outbreak. Unfortunately, these cancellations and other cancellations for future Ventura Projects events have had a massive and irreversible impact on the company.
Margriet Vollenberg, founder and art director of Ventura Projects, sadly had to make the impossible and heartbreaking decision to stop all Ventura Projects activities. This means that after many successful editions the Ventura Projects events, organised by Organisation in Design, will no longer be on show during Milan Design Week and other international design events in the future.
About Ventura Projects
Ventura Projects were carefully curated design events in major design hotspots like Milan, London, New York, Berlin, Courtrai, and Dubai with a specific focus on international contemporary design – both by upcoming designers as well as by established brands and labels.
After 10 successful editions and while fully prepared for the 11th edition of Ventura Projects during Milan Design Week 2020, Ventura Projects is no longer feasible. Both Ventura Centrale and Ventura Future had to be cancelled due to the global COVID-19 outbreak. Unfortunately, these cancellations have had a massive and irreversible impact on the company. Margriet Vollenberg, founder and art director of Ventura Projects, sadly had to make the impossible and heartbreaking decision to stop all Ventura Projects activities, leaving a massive gap in the entire design world. This means that after many successful editions the Ventura Projects events, organised by Organisation in Design, will no longer be on show during Milan Design Week and other international design events in the future.
Since its beginning, Organisation in Design's Ventura Projects has represented hundreds of international and Dutch designers, academies and studios at design events all around the globe by showcasing the many-faceted world of design. Ventura Projects is pleased to announce its latest curated exhibition Channelling Change: Inside A Designer’s Brain, launching 29 April at Virtual Design Festival powered by Dezeen.
In a changing world, Ventura Projects is happy to announce a wonderful collaboration with our main media partner Dezeen. Premiering on 29 April 2020 at 12:00 PM (BST), Ventura Projects proudly presents a selection of 81 international designers, academies and brands at Virtual Design Festival, the world’s first online design festival. Be inspired and amazed by groundbreaking product launches and fascinating design stories!
The last few weeks have been a roller coaster for all of us. Who could have imagined after a successful Ventura Projects press conference in Milan on 13 February that the world would completely change in such a short period of time? Due to the severe outbreak of COVID-19, which is still affecting Italy and the rest of the world, the main furniture fair Salone del Mobile Milano was officially suspended by I Saloni on Friday 27 March 2020. Also, the upcoming editions of Ventura Future and Ventura Centrale – that were supposed to take place from 16-21 June 2020 in Milan – will not go on.
All good things comes to an end! We celebrated our 10th anniversary with a record of visitors, a catalogue of amazing reactions and a long list of happy exhibitors. I can easily say these editions of both Ventura Future and Ventura Centrale were a great success!!! During the weekend I hopped into our VIP van to cruise the city. Like everyone at the end of this week, the exhaustion is also getting to me, so having a personal driver was a blessing. I got a little taste of the design bomb that exploded over the city at the exhibitions of Alcova, Isola, Wallpaper, and - unfortunately - only a few more.
Back to the future today! After a few days of running around, today I had the time to really spend some quality time with the 83 projects that are on view at Ventura Future. I was thrilled to talk to many of the designers because these projects are so interesting and so thought-provoking that it would be a total waste to rush through them.
“Five appointments not to miss” “Milan Design Week must see” “Young, fresh and innovative” These are just a handful of quotes about Ventura Centrale and Ventura Future from the media that I woke up to this morning. Journalists are writing so extensively that it’s nearly impossible to keep up and archive. Today I had another two interviews. The media storm is not over, it has only begun!
To start the day with the sight of queuing visitors at Ventura Centrale and Ventura Future before the doors open in the morning is heartwarming. Another day for people to get inspired by design installations and products of the future! I like! I, myself, am running from meeting to meeting. The first one of the day was with the Singapore Design Council, who I have come to known very well over the years. Then with Architonic, the amazing media platform and partner for many years. And, very excitingly, with the design department of Google.
It feels already like Friday, but officially the Milan Design Week has only just begun. This morning I gave a guided tour at Ventura Future to members of the Dutch Ministry of Economic Affairs and Ministry of Education, Culture and Science, to the Topteam Creative Industry, and to the Dutch Consulate General of Milan. For several projects both in Milan and in Holland we work closely together with these institutions and it’s always a pleasure to lay out the current design trends. They were especially interested in the bio-design project we organised together with the Dutch Consulate in Milan.
No soft launch this year! At 10am sharp the first journalists entered the BASE Milano premises for their first glimpse at Ventura Future. To be followed by the press preview later in the afternoon at Ventura Centrale. It’s like people are taking the first bite of a meal you prepared with so much care. And they say it’s tasty!
And BOOM, I’ve touched base again! For the 10th time the team and I are about to open two Ventura Projects events at the Milan Design Week. It’s crazy to think that the journey started a decade (a decade!!) ago, in the Lambrate area, with a dozen exhibitors and an untamable ambition. Little did I know that ten years later we would be host to some of the biggest brands such as Yamaha, FREITAG, Cosentino, Lavazza and Gufram and that we would be celebrating design with future talents such as the students of Royal College of Art, Enis Akiev, UNIQKA and Kans op Hagel.