Ventura Projects were curated exhibition areas that presented the latest developments at the forefront of contemporary design. Each Ventura Project involved carefully selected exhibitions that also featured temporary initiatives, special projects and/or creative hospitality concepts. Whether as a design district or integrated exhibition, Ventura Projects stood out with its focus on content, creativity and experimentation.
Its dynamic curated format balanced renowned designers with emerging talents, independent studios with established brands, design academies, galleries and institutions. Conceptual experiments were juxtaposed with professional presentations. In this way, visitors were challenged to view design from different perspectives, and participants were connected with others working beyond their own domain. In line with the widening scope of design, the event's open approach gave participants flexibility to present their work in a way that best suits their practice.
Each Ventura Project had a particular eye on:
Below you can find the general Terms & Condition of Ventura Projects: