The first edition of Ventura New York-the Dutch edition is a fact! Ventura New York showcases the work of fourteen emerging talents from the low country to the American audience in New York City. Over 16.000 visitors (at WantedDesign both Manhattan and Brooklyn)!
Ventura Projects introduces a new generation at WantedDesign Manhattan during NYCxDESIGN week. Redefining what Dutch Design means today from a foreign point of view, Ventura Projects collaborates with the Consulate General of the Netherlands to offer the participating designers access to the American market. It is a new era in which Dutch designers will once again conquer the world. With their extraordinary approaches and unique take on design, this new generation of designers surprises the American audience.
The exhibition at WantedDesign Manhattan shows what Dutch design looks like in 2016; rooted in a rich cultural history, authentic to the core and responsive to an ever changing world. It revolves around three themes: cultural diversity in design, unconventional use of modern technology and the use of the design process as a final product. Overall the works are of the highest quality, conceptually strong and made with finesse.
This program is supported by the Consulate General of the Netherlands in New York as part of the Dutch Culture USA program, Creative Industries Fund NL and Organisation in Design.
“Ventura New York-the Dutch edition was a great experience, with very promising results. And I really hope this can be a start of an annual return”. Margriet Vollenberg - Ventura Projects founder and art director of Ventura New York.
“The American market is undergoing steady growth and has an appetite for Dutch design!”
Robert Kloos - Consulate General of the Netherlands
“One of the unmissable exhibitions”. Dezeen
‘’The best of New York Design Week’’. Newsflow24