The Salone del Mobile in Milan is the most important design & furniture fair in the world. Every April, it announces the start of the new design year.
In 2010, Organisation in Design succeeded in the realisation of their new project: Ventura Lambrate, a completely curated area for design in the north-east of Milan, during the period of the Salone del Mobile. Ventura Lambrate offers the new and exciting possibilities which the design world asked for and has its main focus is on: creativity, quality, experimentation, and content. Ventura Lambrate shows renowned established designers, emerging young talents, academies, creative labels, interesting initiatives, small surprises and exciting presentations. With Ventura Lambrate we challenge both the public, professionals and press, by qualitative presentations, suitable exhibitions platforms, inspiring ideas, creative temporary restaurants and above all: new designs.