Press Kit

Press material for the current Ventura Projects can be downloaded anytime from our online press page for Ventura FutureVentura Centrale and Ventura Dubai. Feel free to contact us if you have any further requests for information, images or interviews. 

Ventura Projects | Storybook 

VP media

Press releases

Highlights of Ventura Projects' Middle Eastern Adventure at the INDEX Design Series 2018

30 March 2018

Ventura Dubai, as the curator of a special section at the World Trade Centre in Dubai, showcased the projects of 43 European exhibitors in an exclusive 1000m2 exhibition area. Between the palms, the sea and the impressive skyscrapers of the city, many international visitors have been introduced to this exclusive one-off collection of qualitative contemporary design.

Ventura Centrale: Enthralling public art, Japanese shadow play and an American twist

22 March 2018

When you walk into the newly added Ventura Centrale vault, it is like you entered a Japanese garden, a Karesansui, in all its delicacy and elegance. You have arrived in the intimate installation by the Italian designer Denis Guidone, showing the newest step in his impressive career. Just outside Ventura Centrale, on the Milanese cobblestones, the art installation SALVAMI | ANDATA-RITORNO by the Italian contemporary artist Franco Mazzucchelli arises.

Ventura Future Presents: The Design School As...

19 March 2018

MILAN – Ventura Projects has boosted the appearance of design academies at renowned design events for nearly a decade. For eight years Ventura Lambrate was the platform where visitors could see what was going on inside of the design school walls. This tradition is carried on with nearly twenty academies showing their best work at Ventura Future. We sat down with some of the professors and education makers of the participating academies to cross-examine them on the status quo of design education and to hear about their Ventura Future exhibitions. The design school as…

Ventura Centrale

Ventura Centrale: Back to the Vaults

1 March 2018

MILAN - Last year Ventura Projects unclothed the massive industrial warehouses under the Milan Central Station for the public of the Design Week, making room for spectacular installations of renowned international design labels and studios. This year Ventura Centrale is back for its second edition (17-22 April 2018), with nine even so impressive and overwhelming design experiences – an essential stop on your Salone del Mobile itinerary! Walking through the vaults of Ventura Centrale, visitors will discover different elements of contemporary design. From the rigorous technique applied by Far East leading manufactures to the tasty American design culture. From the craftsmanship of Italian and Swiss artisans to the merge between industry and design talent.

Ventura Future Presents: The Future is Now

8 March 2018

About Ventura projects Ventura Projects are founded, curated and produced by Organisation in Design, with over 15 years of experience of event planning, consultancy, production and PR in the creative industry. The events take place in major design hotspots like Milan, New York and Dubai with a special focus on contemporary design – both by new generation designers as well as by established brands and labels. They are the perfect place to get inspired and take measure of the ever rapidly changing world of design. and provide the opportunity to view projects and designs as they present themselves to a broad international and motivated audience.

Ventura Future Presents: The Future Landscape of Design

26 February 2018

The fact that our world is changing rapidly, and that we find ourselves facing environmental, social, political and technical challenges, should come as no surprise. We have hit exciting times in design history.


Press Tours

Guided press tours of Ventura Future and Centrale will be held daily during the events. Here we’ll introduce you to the highlights of each edition and share top tips for must-see presentations. Tours are free but please sign up beforehand using the email address below indicating your preferred time and date.

Tour dates and times: Tuesday 17 at noon and Wednesday 18 April at 10:30am.
Duration: 2 hours
Start location: Via Ferrante Aporti 9.

Please send an email to

Press preview

Press preview
3pm-7pm Monday 16 April

In the spectacular vaults of the Ventura Centrale design district, RECIPROCITY will hold its international press meeting on Monday 16 April from 5pm taking place in the exhibition space curated by Fabrica design department under Sam Baron guidance.  To present the Milanese preview of the Paradigm exhibition, Giovanna Massoni, artistic director of the Liege Triennale, will be in conversation with Sam Baron, design director of Fabrica. Also joining them will be Pierre and Vincent Frey from the prestigious French textile manufacturer, as main partner of the project.

Furthermore, at 5pm David Rockwell and Susan Sellers will have a conversation moderated by the Editor-in-chief of Surface, Spencer Bailey. Then between 6pm and 7pm there will be a guest appearance by none other than world-renowned, international trend forecaster Lidewij Edelkoort at Via Ferrante Aporti 9.

EILEEN FISHER presents DesignWork, curated by Li Edelkoort, will have their preview as well.  In addition, Baars & Bloemhoff will host drinks event to launch their exhibition 'Transitions III: Experimental Inventiveness.' There will be an official moment of opening of the Mazzucchelli installation during the press preview at 15pm, organised by the partners FAS and Cramum.

Mailing list

Register here to join the Ventura Projects mailing list to stay updated about our events and receive press releases.